9 Planets/Blog/Design

Stop centering everything.

Centered hero. Centered headline. Centered CTA. Centered grid. The reflexive symmetry of the modern landing page is making sites blur together. A short rant, with examples.

Centering is the path of least resistance. It is safe, it is balanced, and it is everywhere — which is exactly the problem. When every site centers its hero, every site looks like every other site.

Left-aligned text is easier to read. Asymmetry creates hierarchy. A little tension on the page gives the eye somewhere to go. Center things on purpose, not by default.

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